There’s a fantastic reason why I haven’t written in so long. A little over a year ago, I started to ask myself what I really wanted to be next for me and for Idea Garden. It definitely was not the first time I had asked myself this question, but one key thing was different. Last summer, before going on my very first cross-country road trip, I had really connected to my vision for my life. For a long-time, I had known I wanted it to be full of love, passion, fun and adventure, but I was really only experiencing that on my time off from work. Work was almost always just a means to be able to afford those experiences.
Don’t get me wrong. I am passionate about graphic design and I have so loved helping people get marketing strategies in place that have made their businesses successful… but that love for what you do that makes you excited to wake up in the morning, that level of passion that makes your body tremble, the fun that comes from doing work like that, and the adventures you get to go on because you’re so damn good at it… I hadn’t really figured out how to have that just yet.
Asking myself what was next for my business with this in mind and everything that has resulted since has been nothing short of amazing.
On the trip cross-country, I was reminded over and over again of my love for this planet. We visited 9 national parks, 11 national forests and over 30 state parks and recreation areas… each one increasing my appreciation of nature and desire to protect the environment. Somewhere along the way I decided that I was going to commit to bettering my own impact on the planet, but that didn’t feel like enough. I wanted to do something bigger… and just like that, my vision for my life now included making a positive impact on the planet.
This fresh perspective allowed me to get so clear on who I wanted to be that the steps to getting there came rushing into view. I would take my 14 years of experience in Event Marketing and combine that with my love for the environment to become a sustainable event consultant. I would do it for music events that I am passionate about and soon, it would take me on adventures all over the world.
Right around the time that all of this was becoming clear, I attended a 5,000-person music festival called Rakastella on Virginia Key and quickly realized that this eco-sensitive event could really use a sustainability plan. I reached out to the organizers simply because I cared enough to help and I have been working with them on these efforts ever since.
Soon after, I found a festival in Tulum, Mexico called Sound, which occurs on the edge of a cenote. Cenotes in Tulum are extremely eco-sensitive and many have been poisoned by pollution from the city, so I reached out to them to express my ability to help and they were so touched by our conversation that they hired me and decided to up the ante. This December, I will not only be overseeing sustainability at the festival but will also be establishing an environmental and sociocultural non-profit on their behalf.
If all goes to plan, I will be cutting the waste created by these festivals by 30-40% and the awareness campaigns we create will touch upwards of 30,000 attendees. In only 10 months, I have developed a new-found love for event sustainability and I know my passion for it will only grow exponentially when I see the actual results.
Just one year ago, I was someone who didn’t think twice about buying a plastic water bottle, using a straw or throwing out unused plastic cutlery. I was a champion for recycling, never understanding the dirty business it can be. Maybe I never littered, but I also never participated in a real beach clean up or donated money to support an organization that did.
As I write this, I am headed to ADE Green, a sustainability in electronic music conference in Amsterdam. By the end of the year I will have 4 events under my belt and I could be single-handedly responsible for saving literal tons of plastic from going to landfills and affecting the environmental awareness of thousands of people. It really is that easy to make an impact for a cause you care about. Connect to your vision. Be who you have to be. Doing it will fall into place.
For more on my adventure to Amsterdam and my journey into environmentalism, stay posted on instagram.