I recently posted this to my personal facebook page and received an overwhelmingly supportive response, so it made this month's blog post a lot easier! Here's a peak into the different roles I fill here at Idea Garden.
"WHAT EXACTLY DO YOU DO?" I’ve gotten this question a few times over the past couple of weeks, so I thought I would address it here as I’m currently looking to take on another client and it occurred to me that not everyone really understands how much of a Jack (or Jill) of all trades I am. So please read and if you know someone that may be able to use my help, send them my way. :)
I am a MARKETING CONSULTANT. That can mean a lot of things. Marketing by definition is the way businesses promote and sell their products or services. Boiled down, this means I work with you to help your business make money and this can happen a lot of different ways. We can update your branding, image or website to appeal to a new market. We can plan an event that attracts new customers. We can do a photo shoot, create a video or run a radio or digital ad campaign that gets your brand a whole new level of exposure. We can analyze your target audience and figure out a new way to reach them organically, in social media or through a partnership with another company. The possibilities are endless… but that’s still not ALL I do.
I am also a GRAPHIC DESIGNER. This means that once we figure out what your business needs marketing-wise, I can actually create the graphic pieces needed to accomplish that. Whether it’s a new logo, business cards, a brochure, an email newsletter, a social media graphic, an event invitation or anything else under the sun, I can create it WITH your marketing strategy in mind which is not something all graphic designers know how to do.
Finally, more than anything else, I am a DO-ER. I am an EXECUTOR. I am quite simply someone who GETS SHIT DONE. Some people call this a Project Manager... fine, but it’s so much more than that. If you have a specific project in mind, like an ad campaign or an event promotion, then yes, I can come in and take the resources and contacts you have and work with those to move the project through to the end goal… but if all you have is an idea or the very beginnings of a business concept, I am the person who figures out how to take it to the next level. This is where the fun starts. This is why Idea Garden was born. This is what we did with The Avenue MIAMI. We took a little dream of a concept and turned it into an award-winning business plan and now a catering and events business.
Now, The Avenue is still alive and kicking but I am making time to take on one more client for Idea Garden before the end of the year, so I just wanted to put this out there to my network because I have a hunch that it may be one of you, the company you work for or someone you know. I can’t wait to find out who.
- Idea Garden President & Creative Director, Vivian Belzaguy