Each year, we project manage and design custom graphics for each Battle 4 Atlantis school. Coordinating with Nike, Reebok and Adidas to replicate team jerseys for custom artwork is a detailed task with a great purpose. The exact replication of each team's design and its incorporation into the existing Battle 4 Atlantis tournament creative is imperative to capturing the eyes of loyal fans.
We also designed the tournament bracket for the 3rd time (below), which is used to announce the team match-ups via ESPN and launches the custom creative campaign.
- Idea Garden Director of Branding & Socializing, Stefanie Abi-Rached