Atlantis, Paradise Island, Bahamas becomes home to the first-ever Atlantis LIVE Paradise Music Festival (PMF). In its inaugural year, the festival is country-focused and presented by HGTV. The development of this campaign requires a multi-faceted marketing approach including radio promotions and social media campaigns as well as the organization of exclusive artist interaction experiences, live radio broadcasts and a video shoot at the event. With respect to radio, we've pitched stations in 13 markets with high-ranking country stations, with the goal of confirming 6 promotions and sourcing opportunities for live broadcasts. Each on-air and online element of this campaign is crucial as it sets the foundational branding for PMF as an annual event.
- Idea Garden Director of Branding & Socializing, Stefanie Abi-Rached