It isn't uncommon for core brand creative to get updated year after year for annual events... but when artwork is just starting to get recognizable among a niche audience, it can be a daunting task to give an old look a new feel without losing the brand awareness you've spent so long building. Enter, the "refresh". A strategic way to dust off that creative you're tired of looking at while maintaining the brand progress you've made. This year's Battle 4 Atlantis creative got just that. We led the charge, partnering with creative genius Anderson Santos to clean up the old look and add a new splash of color and excitement.