As Battle 4 Atlantis' popularity grows, our focus has shifted towards sponsorships. With this year's move to nation-wide broadcasting on ESPN, Atlantis has upped its sponsorship game with the addition of a magnificently bright courtside LED board. We were asked to oversee all sponsor activations, directing the board operator minute by minute for each of the 12 games and designing on-demand graphics as needed. We partnered with brands as big as Coca-Cola, State Farm and Geico to make sure brand standards were met and also designed all of the Atlantis boards which were seen by millions. Pretty exciting stuff.