If you know the staff here at Idea Garden, you know that the one thing we are most passionate about, besides good marketing, is good food. That's why we are so excited to announce our partnership with Haven Hospitality Concepts. Haven South Beach is a dazzling restaurant, bar and lounge located on South Beach's Lincoln Road that draws in passersby with its constantly evolving wall-to-wall video projection system which pairs seamlessly with a fully immersive lighting and sound system. As if that weren't enough, celebrity chef Todd Erickson is in the kitchen piecing together a slew of absolutely delicious small plates and sushi rolls while master mixologists are behind the bar ready to shake up some of the best craft cocktails on the beach.
This haven isn't safe from brand issues, however. Due to the cocktail bar's popularity and the overall look and feel of the venue (as well as it's respective marketing strategy), it holds a reputation as a great nightlife spot, leaving the kitchen unnoticed. Many patrons are unaware that they even serve food... nothing short of a travesty!
Enter, Idea Garden - the group that can't fathom Miami not having a taste of Chef Todd's culinary creations. We've been signed on to a 6-week marketing consult to help re-brand, re-strategize and re-communicate EVERYTHING Haven has to offer... but first, Chef will have to remind us how good his food is with a tasting!