My very first truly official job was a Radio Promotions Representative for Universal Orlando Resort. At that time, well over a decade ago, radio promotions were just that - promotions on the radio. The world of radio has changed so much since then. Consumers don't just listen to the radio on the radio anymore. Campaigns now come with a slew of digital assets to choose from and it's now almost as important to make sure to negotiate online assets as much as on-air support for radio promotions. A great example is this radio website homepage takeover we negotiated for Atlantis as part of their Texas Resident offer promotion. It accumulated over 126K impressions in just 2 weeks and was pretty hard to miss!
- Idea Garden President & Creative Director, Vivian Belzaguy