We are quite excited to officially launch our blog today in an attempt to capture the scope of what we're doing here at Idea Garden. This month we've been focused on our biggest client, Atlantis, Paradise Island, Bahamas, specifically on the marketing campaign for their Battle 4 Atlantis event in addition to all of the usual radio promotion efforts we manage.
Battle, as we lovingly call it, is a NCAA pre-season tournament that takes place over Thanksgiving in a ballroom at Atlantis. Hard to believe, right? They literally strip down their Imperial Ballroom of everything from wall dividers to chandeliers in order to build out a fully equipped basketball arena with close to 4,000 seats. The event is broadcast on AXS-TV and NBC Sports Network, but contracts have already been signed to move bigger game broadcasts to ESPN next year.
As the popularity of the event grows, we've been tasked with assisting with sponsor acquisitions by creating special presentations showcasing the event's growth and value. Not only do we custom design each deck, but we also come up with ideas for sponsor activations at the event, which is our favorite part.
We're excited to be a part of Team Battle and hope to get an invite to work the events in years to come!